7 tips to improve your business blog
Running a blog for your business can be intimidating but it doesn’t have to be with these seven tips to improve it.
Your company can really benefit from having its own blog. From search engine optimization (SEO) to gaining brand trust from your clients, it’s not an aspect of your online footprint that you want to ignore. But how do you run one successfully?
In today’s blog, we will be discussing our top seven tips for writing a business blog so you can use it to improve your brand.
1. Define your company’s niche.
If you are a well-established company, you likely already know what you want your content to be about. But even if you are just starting out, it’s a good idea to define your niche in the field of your industry.
A very important step to remember when choosing your topic is that you will be able to spend time writing about it and be happy. There’s no use in choosing a niche that you will give up on in less than a year.
Find the niche that your company addresses, you can write about without getting bored and has a lot of readers. You can find out about the latter by looking for existing communities and blogs that discuss the topics you want to. This competition is good because it means you will be entering a popular space.
2. Keep your target market in mind.
Whenever you write anything, you should be keeping your target market in mind. Your content’s success relies on resonating with your clients and forms a stronger connection with them.
Define who your target market is and find out what other content they read or listen to and what challenges they face. Then make the kind of content that they are interested in and will solve their problems.
If your company happens to supply that solution, you can very seamlessly add in your own products and services. But be warned, don’t make your company the only remedy the reader can get, otherwise, your content could be seen as an incredibly long ad that doesn’t add value to the reader’s life.
3. Give easy to lean value in your business blog.
You want a business blog post that both offers value that your readers can take away and for that value to be written in a way that is easy to learn.
Even if your business tone is incredibly formal, start by writing in a conversational tone, as if you were talking to a friend. Being too formal makes reading difficult and you don’t need to sacrifice the tone to be conversational.
Next, use subheadings and avoid large walls of text. This will help your readers scan your content to see if they want to invest in reading it. This will also make your content more impactful and easier to read. Qualities you want to have throughout all of your blog posts.
Lastly, use images and examples to break up the information. Creating breathers from learning will help your reader absorb what you are saying. The more they remember, the more your brand stays with them.
4. Write a killer headline.
With the knowledge of what you want to write about and who you are writing for. You now need to practise writing a headline that will grab the attention of readers.
Headlines should be very specific, directed at your target market and give insight into what the article will be about. To help you get better, try the FBR method Ali Abdaal speaks about. The acronym stands for Fast Bad Wrong (let’s forgive that the word wrong doesn’t start with an R).
If you are just beginning to get into writing, your headlines are likely not going to be as strong as they could be. FBR says that is what is suppose to happen. Your first drafts are always going to be fast, bad and wrong. Make many headlines for your blog and from your list, pick the strongest one.
You can use FBR for your blog writing too. Then apply the next tip to make it much stronger.
5. Never forget to edit!
After you have made your blog content, you need to plan to edit it. This works best if you wait for at least a day before you edit to let your brain rest. This needs to happen before you decide to publish for every blog post.
It will help to get a basic grammar checker to iron out the obvious mistakes. But be aware, they can very often miss errors or make incorrect suggestions. Nothing beats a human editor but having the extra help is nice.
6. Understand the basics of SEO.
If you want your business blog content to be discovered online, you will need to learn how to have it appear on search engines. When it comes to search engine optimisation (SEO) for blog content, your focus should be on keyword research.
This is the process of figuring out what people are typing into the search engine to look for information. You can use this to find high-quality topics to talk about. To get even more out of this research, you will need to understand searcher intent. This is what they are truly looking for when they make a search.
Gear your content to answer the questions people are asking about and you will start getting organic traffic to your website.
7. Carefully select plugins for a CMS.
Content management systems (CMS) are incredibly useful ways to run a blog. These are services like WordPress that make website creation and management very easy to understand. Another fantastic feature about CMSs is their ability to use third-party code called plugins.
Plugins can boost the functionality of your website and blog but you will want to choose them very carefully. Otherwise, you could unintentionally break your website. This is why we wrote a whole blog post about choosing the perfect plugin.
Improve your business blog with Web2Web.
Your blog content is a great way to get more people to notice your business organically. It also opens up ways for other content creators to link to your website. If you want blog content that can draw in this organic traffic, get in touch with Web2Web.
Our website management and content writing teams can set your business blog up for success and keep it running with consistent high-quality content.