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The how and why of optimizing images for your website

In this article, we will discuss optimizing images for your business website. For a website to be successful, it needs to be engaging and images are a very important part of that. By having a visually appealing website, we reduce bounce rate and increase conversions. High-quality images with large file sizes can, unfortunately, do the complete opposite. There is a wayContinue reading “The how and why of optimizing images for your website”

5 Principles of Good Website Design

The success of a business website is all in its design, that is why it is important to cover the basic principles. Every element on your website plays a role in your client’s journey and it may be the very first thing they see related to your company. That is why websites have become our company’s online face and good website design is what makes your first impression count.  To talk about the principles of website design means to take a look at everything that makes a website work. To begin, we will ask ourselves, “what does the client want when theyContinue reading “5 Principles of Good Website Design”

Don’t let your next plugin ruin your WordPress website

If you are the owner of a WordPress website, then you have definitely heard of what a plugin is. You have maybe even downloaded or considered using one, but did you know that with each plugin you use, you are decreasing your company’s websites stability?  With too many or poorly coded plugins, your business website could degrade in performance or even break. That isContinue reading “Don’t let your next plugin ruin your WordPress website”

How to use Facebook Creator Studio

Managing social media effectively is important for your business, that’s why Facebook has made Creator Studio and we are going to discuss how you can use it. When set up properly, you will be able to manage multiple Facebook pages, gain insights into your posts and connect your business Instagram account to be even more efficient.  If you don’t haveContinue reading “How to use Facebook Creator Studio”

Social Impact from COVID-19: Minimising Risk & Improving Work Flow at Web2Web

The Coronavirus (COVID-19) pandemic has very serious implications, with thousands of cases around the world being confirmed. Currently, most countries have travel bans, cancellations of mass gatherings, and self-quarantines. For this very reason, it is important to keep working together to flatten the curve of this virus.  At Web2Web we have implemented systems and precautions to keep the office as clean as possible andContinue reading “Social Impact from COVID-19: Minimising Risk & Improving Work Flow at Web2Web”

Importance of Maintaining a WordPress Website

WordPress goes through about 2 updates every month and it’s important to maintain your site for each one. Bringing new features and functionality, they help websites perform better. Website management requires constant upkeep and ignoring these updates can have negative effects on your website and in turn, your business.  In the current digital age, clients are moreContinue reading “Importance of Maintaining a WordPress Website”